What We Do
Lumelight
As ACA regulations evolved and broker expectations grew more sophisticated, Lumelight needed to strengthen its broker partnerships and clearly differentiate itself from off-the-shelf and “add-on” compliance vendors. The company had recently unified its deep bench of ACA, benefits, and compliance expertise under a new name—Lumelight—and needed to build visibility and trust around that brand. Despite its unmatched experience in ACA reporting and penalty defense, Lumelight’s reputation as an expert far outpaced its market awareness. Sixfold recognized an opportunity to help Lumelight reposition itself in the market—by reaching new brokers and benefit consultants.
A campaign that turned complexity into connection.
Sixfold’s integrated ACA campaign and Partner Portal launch helped Lumelight elevate its broker strategy and build measurable growth through digital enablement and thought leadership.
New broker sign-ups through the Partner Portal
Leads generated from the ACA Insight Guide
Full-funnel campaign spanning email, media, and paid social
Original campaign assets—emails, social posts, graphics, guides, and landing pages
What we did
Sixfold built a cohesive marketing strategy anchored in a simple, human message: “ACA Simplicity, Made Humanly Possible.”
We launched the Lumelight Partner Portal to give brokers quick access to co-branded tools, resources, and SME insights—and introduced a high-value ACA Insight Guide to drive demand and capture new leads.
Then we activated a five-month ACA campaign across every major channel:
- Insight Guide: Positioned Lumelight as the ACA compliance authority
- Media Activation: Placements with BenefitsPro, EBN, CalBroker, The Granite List, NABIP & BenefitAlly
- Social Campaigns: Organic and paid LinkedIn promoting monthly themes
- Nurture Streams: Automated journeys converting portal users and guide downloaders
- Campaign Infrastructure: SEO, analytics, and tracking built in from day one
Across every touchpoint, the message was consistent and clear—Lumelight helps brokers look smarter, move faster and deliver more value to their clients.
Work that moves what matters.
We partner with healthcare brands that refuse to stand still—helping them find their edge, amplify their voice, and turn complexity into momentum. Explore the ideas, campaigns and rebrands redefining how this industry connects and grows.
