What We Do
Regulatory Joe
ClearFile came to us with deep regulatory expertise—but no platform to match it. In a highly technical corner of healthcare, their decades of behind-the-scenes knowledge needed a voice that could educate, engage, and lead. Sixfold created Regulatory Joe—a bold, approachable thought-leadership brand that turned complex compliance into conversation. What began as a podcast is now one of the most recognized voices in healthcare regulation, driving visibility, credibility, and growth for ClearFile.
Harnessing social media to create a thought leader.
Regulatory Joe started as an idea to make compliance more human. Today, it’s a cornerstone of ClearFile’s brand visibility and a driver of real business growth.
From concept to branding to distribution—Regulatory Joe was built entirely in-house.
Now one of the most talked-about thought-leadership platforms in healthcare compliance.
Regulatory Joe has become a familiar name at conferences and across professional networks.
The brand’s credibility and reach contributed to ClearFile’s successful acquisition and expansion.


The challenge.
Compliance doesn’t usually turn heads. ClearFile had the expertise to lead the conversation—but no visible way to share it. Sixfold saw the opportunity to bring that insight to life through a brand and a voice people would actually listen to.



What we did.
We named, branded, and launched Regulatory Joe from the ground up. From the logo and visual system to scripting, production, and promotion, Sixfold handled every detail—building a full-scale thought-leadership engine that now powers ClearFile’s visibility and authority.



Work that moves what matters.
We partner with healthcare brands that refuse to stand still—helping them find their edge, amplify their voice, and turn complexity into momentum. Explore the ideas, campaigns and rebrands redefining how this industry connects and grows.


