What We Do
Opyn
As Opyn and Empara came together under one name and platform, the opportunity was bigger than consolidation. The company needed a story the market could quickly understand — one that clarified what the new Opyn stood for, how its platform and solutions fit together, and why that unified model mattered in a healthcare landscape still defined by fragmentation and complexity.
Building the foundation for a stronger brand launch.
With a high-stakes transition underway, Opyn needed a clear brand story, a cohesive digital experience, and aligned market-facing assets to bring the newly combined company to life with clarity and speed. Sixfold helped build that foundation across messaging, web, social, and sales enablement.
Brought Opyn and Empara together under one stronger market story
Clarified how the platform, solutions, and audiences fit together
Aligned web, LinkedIn, and sales materials around one clear message
Created the foundation for a stronger, more confident launch
The Challenge.
Opyn and Empara each brought strong relationships, differentiated capabilities, and meaningful market equity to the combined organization. The challenge was turning that combined value into a story the market could quickly understand.
The new brand needed to preserve the strength of both companies while creating a clearer picture of the full offering — including how the platform and integrated solutions fit together, how they served different audiences, and why the unified company represented a stronger path forward.
The Solution: Turning Transition Into Market Clarity
Sixfold helped Opyn turn a complex brand transition into a cohesive, market-ready presence. Our work focused on three priorities: clarifying the story, creating continuity across the digital experience, and equipping the team with the tools to carry that story into market.
- Brand Architecture and Narrative: We helped define a clearer structure for the Opyn story so audiences could more easily understand the combined offering, how the platform and solutions connected, and where Opyn could support their needs.
- Digital Experience: We reworked the digital experience to reflect a more unified company — clarifying audience pathways, refining page-level messaging, and strengthening the connection between solution content and the broader brand story.
“Sixfold quickly developed a strong understanding of our business, made the review process simple, and kept everything moving—even when our scope shifted mid-project. They delivered on time, exceeded our expectations, and gave us a much stronger digital presence. I could not recommend them more highly.”
—Courtney Paulson, Vice President of Strategy, Opyn Health
What Sixfold delivered.
The Result.
By early 2026, Opyn had moved from two overlapping brand identities to one clearer, more cohesive market presence. The new messaging and digital experience gave buyers a stronger understanding of what Opyn is, how its platform and solutions work together, and how the company supports the audiences it serves.
With a coordinated social transition, a 60-day activation plan, and a new suite of sales enablement materials in place, Opyn was positioned to reintroduce itself to the market with greater clarity, stronger alignment, and more confidence.
Work that moves what matters.
We partner with healthcare brands that refuse to stand still—helping them find their edge, amplify their voice, and turn complexity into momentum. Explore the ideas, campaigns and rebrands redefining how this industry connects and grows.
